Our Christmas Card: The Process

I had so much fun creating our very first Christmas card this year and wanted to share some of the process steps with you! If you follow me on instagram - I shared a lot of it on my story as well but wanted to properly document here also. I decided to go all out with the art, design, and additional elements of these cards.

Here is everything that was included:

  • Card side 1: Calligraphy of the verse Isaiah 9:6 (one of my favorite Christmas scriptures) + printed with digital foil

  • Card side 2: A watercolor USA map + line drawings of 8 places we visited + 6 photos from our trip + lettering & type

  • Envelopes: Calligraphy addressing, envelope liner lettering of “O Holy Night” lyrics, and “Noel” and “Merry Christmas” wax seals

  • Stamps: Christmas- themed, ‘O Beautiful’, and/or National Parks

  • The letter: Jordan’s contribution — Read it here — I added a little bit of calligraphy to that as well

card: foil lettering

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Card: usa trip

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envelopes

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Stamps

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There were so many steps in this process (and I kept thinking of things to add along the way). Here’s the process broken down by type of artistic endeavor:

  • Calligraphy & Lettering

  • Watercolor painting

  • Scanning and Digitizing

  • Digital art (on my iPad)

  • Layout Design (I used all 3 Adobe programs: Illustrator, Photoshop, and InDesign)

  • Printing

  • Assembly & Mailing

And here is a more detailed look at each piece that was created:

Card side 1: gold lettering

First step

Scan of original calligraphy

Scan of original calligraphy

  1. Write the Isaiah 9:6 bible verse in dip pen calligraphy (multiple times…)

  2. Scan

  3. Vectorize calligraphy in Adobe Illustrator

  4. Add in type

  5. Design & re-design layout

  6. Create cross at the top

  7. Send vector art file to printer (outsourced)

  8. Receive foil printed cards!

the final product

Digital foil printed on 130 lb EuroArt Matte paper

Digital foil printed on 130 lb EuroArt Matte paper


Card side 2: the great american tour

The Map:

  1. Map out all of the locations from our trip using my online mapping tool

  2. Draw the outline of the country and path of our trip (connecting the dots) in pencil

  3. Paint the map (watercolor on paper)

  4. Scan & digitize

  5. Create the line drawings of locations on my iPad

  6. Add drawings to the map

Original export

Original export

Final piece

Final piece

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The Lettering

  1. Calligraph “Merry Christmas”

  2. Brush letter “from sea to shining sea”

  3. Calligraph “love Kaitlyn & Jordan”

  4. Scan and digitize

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Designing

  1. Create file in InDesign

  2. Choose 6 photos from our trip to add

  3. Add map file & lettering from photoshop

  4. Play around with layout ideas

  5. Add type for the location of each photo

  6. Send file to printer

So many to choose for! I tried to get a diversity of landscapes.

So many to choose for! I tried to get a diversity of landscapes.

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Envelope liner lettering

  • Watercolor brush lettering (a different technique than calligraphy) - for the ‘O Holy Night’ lyrics for the envelope liners

  • Place in the envelope liner template

  • Digitize the lettering in Photoshop (including making the lines straight since I messed that up a little…) Next time I’ll use my laser level or pencil in lines.

  • Print 50 copies

  • Assemble: See next section (below)

Brush lettering the lyrics of “O Holy Night” with red watercolor paint on paper.

Brush lettering the lyrics of “O Holy Night” with red watercolor paint on paper.

The black background helps me to see & clean up the lettering. The turquoise lines are rulers to help me align everything.

The black background helps me to see & clean up the lettering. The turquoise lines are rulers to help me align everything.


assembling & addressing the Envelopes

Once I got the envelope liners from the printer, it was time to assemble the envelopes.

1. Envelope liners

Step #1. Get printed #2. Cut them #3. Adhere to envelope #4. Fold envelopes #5. Fill them!

Step #1. Get printed #2. Cut them #3. Adhere to envelope #4. Fold envelopes #5. Fill them!

2. return address stamp

I almost forgot this part (whoops) I ordered this stamp from Zazzle + a white ink pad from Michaels

I almost forgot this part (whoops) I ordered this stamp from Zazzle + a white ink pad from Michaels

3. Calligraphy addressing

I ordered green, red, and white envelopes and calligraphed all of the addresses (a few envelopes per day for a week or so)

I ordered green, red, and white envelopes and calligraphed all of the addresses (a few envelopes per day for a week or so)


finishing touches

Getting ready to mail them all out: this became an all day affair - but so fun! Stacks of letters, envelopes, and stamps to adhere.

1. folding the letters

Folding the 8.5x11 letter into fourths to fit into the A7 envelopes

Folding the 8.5x11 letter into fourths to fit into the A7 envelopes

2. stuffing the envelopes

Stuffing all the envelopes with the folded letters and cards

Stuffing all the envelopes with the folded letters and cards

3. adding postage

Themed of course! Christmas and beautiful USA postage as well

Themed of course! Christmas and beautiful USA postage as well

4. checking envelopes

Always need to double check all of the envelopes! I spy one Harry Potter stamp for someone - can you spot it?

Always need to double check all of the envelopes! I spy one Harry Potter stamp for someone - can you spot it?

5. adding wax seals

I ordered beautiful gold wax seals - half were “Noel” and half were “Merry Christmas”

I ordered beautiful gold wax seals - half were “Noel” and half were “Merry Christmas”

6. a little photo shoot :)

Had to take a few photos before I sent them out!

Had to take a few photos before I sent them out!

7. Mailing time

About to send them off

About to send them off

8. arrived at your homes

Our card amongst many Christmas cards at my mom’s house. Yes I placed it in that place of honor!

Our card amongst many Christmas cards at my mom’s house. Yes I placed it in that place of honor!

thank you!

Thank you to everyone who messaged me that you received them (and enjoyed receiving it)!

Would love to hear your feedback on this blog post! And if you’d like to receive our card next year - let me know! I wish I had ordered more this year and plan to do it again for 2020 - now that I know what I am doing a little better. I also plan to offer Christmas card designing services this year if you are interested. I know we live in a very digital age but I will always love the look & feel of paper stationery and receiving cards in the mail.

- Kaitlyn Ashlee